Sean Nixon's Advertising Cultures: Gender, Commerce, Creativity (Culture, PDF

By Sean Nixon

ISBN-10: 0761961976

ISBN-13: 9780761961970

ISBN-10: 0761961984

ISBN-13: 9780761961987

`Nixon's learn is a tremendous contribution to the cultural sociology of the recent provider quarter execs and their gendered identities.It's value lies in it is skilful synthesis of precise ethnographic examine and social idea. this can be a really cutting edge ebook which reopens cultural debate approximately advertisements and society' - Frank Mort, Professor of Cultural historical past, collage of East London

`Advertising Cultures is a lucid, thorough and hugely enticing account of ads creatives that unlocks the most important matters for knowing the tradition industries: creativity and gender. It marks a huge new contribution to the cultural research of financial lifestyles' - Don Slater, London tuition of Economics

The fiscal and cultural function of the `creative industries' has won a brand new prominence and centrality in recent times. This new salience is explored the following throughout the such a lot emblematic inventive undefined: advertising.

Advertising Cultures also marks an important contribution to the research of gender and of business cultures via its detailing of ways gender is written into the artistic cultures of advertisements and into the subjective identities of its key practitioners.

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Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) by Sean Nixon

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